Advertisments when driving

When driving around a majority of restaurants and stores have advertisements right outside them.  Whether they are advertising a new beer or a new entree they have to offer, restaurants are always trying to do what ever they can to make you pull over and go eat there. They try to appeal to everyone driving by hoping to get more customers. Even if you don't pull over right that second to go eat next time you want to go out you might remember the deal they were advertising and choose to go there. Even when driving on the highway there are exit signs that advertise what food places, gas stations, or hotels are off that exit. People that are driving on the highway that are hungry might make an impulsive decision and get off the exit to go eat at that food place. Advertisements that are visible by driving by them have to be short and to the point since you only see them for a few seconds. They have to be able to attract the drivers attention within the few seconds they drive by.